Federal Express (Canada) Case Study Example | Topics and Well Written Essays - 1250 words

Federal Express (Canada) - Case Study Example Table of Contents Executive Summary 2 Background 4 Statement of Problem(S) or Issue(S) 5 Situation Analysis 6 Analysis of Alternatives 8 Recommendations 9 Implementation or Action Plan 9 Reference 10 Appendices 11 Background Desktop Innovations (DI) is recognized as one of the renowned organizations operating in software sector, which enhanced at a rapid pace in this era of globalization and industrialization. The underlying cause of this fact is high level of incorporation of information technology (IT) and automation in every aspect of business operations. This has facilitated the organizations operating in this sector like DI to augment its productivity and profitability (McDougall & Dorken, n.d.). According to the evidences provided in the case scenario, it can be observed that to enhance the corporate image and brand loyalty, DI attempted to display its software products in the trade show organized in Charlotte in North Carolina. This might also facilitate DI to attract new arra y of customers, leading to amplification of its dominance over other competing corporations of the similar industry. For this reason, the office manager of DI desired to transport two different types of software packages from the head office of Kitchener, Ontario with the help of Federal Express (FedEx). Besides, due to loss of bill in the midpoint, the parcel of DI could not arrive at the stipulated location at exact time, resulting in varied types of intricacies. This resulted in initiation of investigations by the management of DI in order to realize the lost box from FedEx (McDougall & Dorken, n.d.). Statement of Problem(S) or Issue(S) DI is one of the reputed organizations of software segment, attempting to offer innovative products and /or services to its customers. The main attempt is to enhance the dependency and consistency of the customers, resulting in augmentation of its brand identity and portfolio among other competitors in the market. Besides, in order to retain the m arket share and distinctiveness, it is essential to attract new array of consumers. In order to do so, DI attempted to transport two diverse types of software packages to the markets of Simpsonville, South Carolina to be displayed in a trade show through a trader which would lead to amplification of its brand awareness and total sales, which is extremely essential in this era of competitiveness. Unfortunately, the loss of the invoice bill of one of the product packages by FedEx resulted in varied types of difficulties for the management of DI. This type of negligence by one of the world renowned logistic providers resulted in a critical situation for the dealer of DI. As a result of this negligence in the delivery system of FedEx, the dealer of DI became unable to display the products within the trade show in North Carolina. Due to which, it lost large number of prospective customers, ensuing decline of its brand image and revenue, which might prove extremely challenging in future p eriod (McDougall & Dorken, n.d.). Situation Analysis In order to evaluate the competitive advantage of DI, it is extremely necessary to analyze its position in the market. It includes evaluation of both internal and external environments of DI, with the help of SWOT and Porter’

Cold war and its impact on the world Essay Example | Topics and Well Written Essays - 750 words

Cold war and its impact on the world - Essay Example Thesis statement: The evaluation of the Cold War proves that the polarization of the world nations into two distinct blocs under the United States and the Soviet Union, its political and economic dissimilarities, influence of capitalism and communism, in the years following World War two led to the Cold War, and these events developed into a Cold War because the real fight was ideological, between capitalism and communism. In the years following the WWII, the political context of the East (say, in Soviet Union and China) was totally under the control of communist ideology. For instance, Soviet Union and China embraced communism as the official political ideology. On the other side, United States was not affected by WWII and was trying to prove the same in the global context. Besides, most of the European nations were badly affected by the after-effects of WWII. This political circumstance deeply influenced the polarization of East under Soviet Union and china, and West under the United States, which eventually led to the Cold War. David S. Painter stated that â€Å"The Cold War shaped the foreign policies of the United States and the Soviet Union and deeply affected their societies and their political, economic, and military institutions† (1). Unlike the European nations, United States faced less economic problems after the WWII. This helped the United States to gain importance and priority in the international context as a superpower. On the other side, the Soviet Union and China were trying to prove that the WWII did not affect their economic backbones. James E. Cronin made clear that â€Å"The cost of adapting to the realities of the cold War was at least as great, if not greater, for the Soviet Union† (4). Within this context, the economic dissimilarities among the West and the East deeply influenced the polarization in the years following WWII. On the other side, one cannot neglect the influence of capitalism and communism which